Day 10: Strava

DISCLAIMER (READ THIS FIRST):

THIS IS NOT A LEGITIMATE ADVERTISEMENT, NOR SHOULD IT BE TAKEN AS SUCH. I AM NOT AFFILIATED WITH THE COMPANY IN ANY WAY. DO NOT MAKE A PURCHASE DECISION BASED ON THE INFORMATION YOU SEE ON THIS PAGE.


Some days, you write something good.

Others, you write a turd.

Today, I wrote a turd.

Product

I wrote about Strava. I use it to track my runs, and I like it pretty well.

Who is the Customer?

Middle-aged, middle-class male who participates in endurance sports

Customer Level of Awareness

Solution-Aware. This customer understands that fitness trackers are beneficial to helping him achieve better training results.

Big Idea + Rationale

The big idea is that, if you truly want to improve at something, you have to measure your results.

Big Promise + Rationale

The big promise is that Strava can help you track your fitness results, enabling you to practice more purposefully and eventually reach your goals.

Lessons Learned

Well, it’s 2:06AM.

So — I guess one of my lessons is that I gotta start doing these much earlier.

I got behind on my research the other day, and I’m still paying the price.

Ideally, I’d do research for the next day’s letter the night before, then write the letter the next morning.

The past three days, I’ve done the research in the morning, and written the letter at night.

I’ve known for a while that my best copy generally comes in the morning. So I’ve got to try to shift my schedule to accommodate that.

This letter was a turd because I didn’t have the brainpower or the time (I’m tired AF) to think more critically about the words I put on the page.

This one was very much a “throw some words up there and roll with it” type thing.

That said, one of my main reasons for doing this challenge was to prove to myself that I had the grit to work hard at something — even when it wasn’t easy.

I can’t exactly say I worked hard tonight, but I can say that I worked — and it sure as hell would have been much easier to go to bed early instead of staying up and knocking this out.

So yeah, the sales letter wasn’t that great. But I did it. And today, that’s what’s important.

Robert Lucas