Day 13: Business of Copy

DISCLAIMER (READ THIS FIRST):

THIS IS NOT A LEGITIMATE ADVERTISEMENT, NOR SHOULD IT BE TAKEN AS SUCH. I AM NOT AFFILIATED WITH THE COMPANY IN ANY WAY. DO NOT MAKE A PURCHASE DECISION BASED ON THE INFORMATION YOU SEE ON THIS PAGE.


Damn, this one was intimidating.

Product

Today, I wrote about Business of Copy — a copywriting course/membership site that focuses extensively on teaching copywriters how to run their business as opposed to teaching them how to write.

It’s literally a course I had been wishing for before I found it. I remember thinking, “I wish I could just know exactly how successful freelance copywriters run their businesses.”

But when I came across BoC a few weeks later, enrollment was closed. So I reached out to Abbey Woodcock (who created the course with her partner KC), and she graciously opened the doors for me.

Who is the Customer?

The customer is someone like me, honestly.

A copywriter who is getting by, but knows they’re not doing everything as effectively as they could be.

They’re fairly confident in their copywriting skills, but they’re hesitant to go after their dream clients.

Customer Level of Awareness & Sophistication

The customer is Problem-Aware.

They know there’s a problem with the way they’re running their business, but they don’t know there’s a course out there that has the answers they want.

That being the case, this is the first course of this nature they’ve seen. And to my knowledge — it’s the only course like this. So — they’re in the first stage of sophistication.

Big Idea + Rationale

The big idea is that the best clients, i.e. the customer’s dream clients, want to work with people who present themselves as professionals. They want to work with business owners, not freelancers.

Big Promise + Rationale

The big promise is that Business of Copy provides everything you need to go from “freelancer” to “business owner,” including systems, tactics, and templates, so you can start going after your dream clients and earning more money.

Lessons Learned

Writing for other copywriters is intimidating.

This letter was fun as hell to write (and most of them are), but it was also scary. Knowing (or hoping) that Abbey would see this put me on my A Game.

At times, it felt hard to get words on the page, but loosely following Clayton Makepeace’s sales letter template helped a TON.

So, if you’re a copywriter who needs some direction, TEMPLATES ARE YOUR FRIEND.

Beyond that, I’m realizing that these sales letters are just sketches. I might have mentioned this yesterday, but they’re not finished products by any means.

That said, it’s still cool to develop a “sketch” for a new product every day and test my mind to come up with new sales angles.

Finally — if you’re having trouble working or putting words on the page — just sit down and decide to do the work. Grab some tea or coffee, put in the headphones, and commit to putting shitty words on the page.

You can turn them into good ones later.

Robert Lucas