Day 25: The Endurance Diet

DISCLAIMER (READ THIS FIRST):

THIS IS NOT A LEGITIMATE ADVERTISEMENT, NOR SHOULD IT BE TAKEN AS SUCH. I AM NOT AFFILIATED WITH THE COMPANY IN ANY WAY. DO NOT MAKE A PURCHASE DECISION BASED ON THE INFORMATION YOU SEE ON THIS PAGE.


Today went pretty well. I got to write about a topic I’m very interested in, so the research was super fun.

Product

I wrote about a book titled The Endurance Diet: Discover the 5 Core Habits of the World’s Greatest Athletes to Look, Feel, and Perform Better

Who is the Customer?

The customer is someone in between the ages of 25 - 65. He or she is a runner that has tried restrictive diets before (Paleo, keto, veganism, etc.) and found them so challenging they’ve given up.

Customer Level of Awareness

The customer is problem-aware.

They know there’s a problem with their eating, and they want to eat healthily, but with so much conflicting information he/she isn’t even sure what “healthy” means anymore.

Big Idea

The big idea is that there are common threads that tie together the diets of the best endurance athletes in the world. These threads make up the foundation of The Endurance Diet.

Big Promise

The big promise is that the book will tell the reader everything they need to know about The Endurance Diet, so they can start applying it to their lives.

Lessons Learned

Problems are easy. Solutions are hard.

While it can be difficult to nail down the pain points of an audience, once you do so, it’s easy to write about them.

However, writing about the solution(s) to those pain points is much harder. As it requires not just a deep understanding of the pain points, but also a deep understanding of the product.

Today’s letter started fairly strong (the Systems & Secrets lead was good for that), but my knowledge of the product was limited, so it ends with a bit of a thud.

That said, I think the letter has a lot of potential, and with more time, could be great.

Robert Lucas