Day 3: The Daily Stoic

DISCLAIMER (READ THIS FIRST):

THIS IS NOT A LEGITIMATE ADVERTISEMENT, NOR SHOULD IT BE TAKEN AS SUCH. I AM NOT AFFILIATED WITH THE COMPANY IN ANY WAY. DO NOT MAKE A PURCHASE DECISION BASED ON THE INFORMATION YOU SEE ON THIS PAGE.


Today was a bit more of a grind than I was expecting, largely because I didn’t do enough research last night.

I’m finding that ideas come more easily when I do all my research one day, then write the next day.

Product

Today, I wrote about The Daily Stoic, a book I love and that has been a very helpful part of my morning routine.

Who is the Customer?

Essentially, the customer was me — someone who is looking for a lens through which to view life and its challenges, but is not necessarily aligned with a religion or faith.

Someone who likes to think of themselves as a “do-er.” Someone who’s working toward a better version of themselves, but doesn’t always have the framework through which to do it.

Customer Level of Awareness & Sophistication

This customer is problem-aware.

They know they’re stressed, busy, and afraid to face their problems, but they don’t exactly know what to do about it.

This sales letter would be entirely different if it had been for an audience who was aware of Stoicism.

Big Idea + Rationale

The big idea is that Stoicism is a thought framework you can use to live a happier, simpler, overall better life.

Big Promise + Rationale

The promise is that The Daily Stoic can give you the benefits of Stoicism in less than 10 minutes per day in an easily-digestible way.

Lessons Learned

I would have liked a little more time with this letter. I think I have a strong knowledge of the audience — as I’m a member of it — so I was able to tailor the copy to that, using language like “do-ers of the world,” and repeated calls to “take action.”

However, I think I could have drilled into the pain points a little better and done more to describe The Daily Stoic as the best solution to those pain points.

In general, I’m okay with the letter. But with more time, I think it could be much more effective.

Robert Lucas