Day 5: Tools of Titans

DISCLAIMER (READ THIS FIRST):

THIS IS NOT A LEGITIMATE ADVERTISEMENT, NOR SHOULD IT BE TAKEN AS SUCH. I AM NOT AFFILIATED WITH THE COMPANY IN ANY WAY. DO NOT MAKE A PURCHASE DECISION BASED ON THE INFORMATION YOU SEE ON THIS PAGE.


Aside from the first day, when I wrote about Headspace, this may have been the easiest day of writing.

I attribute that to the fact that I am a part of the target audience, and — when writing — felt like I was speaking to either myself or a close friend.

The words flowed naturally because I fully understood the audience.

Product

Today, I wrote about Tools of Titans, a book by Tim Ferriss.

Who is the Customer?

Essentially, the customer is me or one of my friends. A young-ish professional working to improve his or her life in a variety of ways, but not always exactly sure how to go about it (due to a lack of life experience).

Customer Level of Awareness & Sophistication

The customer is solution-aware. They realize the problem — they’re not exactly where they want to be in life, and they know the solution — gain wisdom from others & put in the work.

Big Idea + Rationale

The big idea is that, if you want to achieve “success,” whatever that means for you, one of the best things you can do is get advice from someone who has already succeeded and adopt some of their practices to your own life.

Big Promise + Rationale

The big promise is that Tools of Titans essentially lets you sit down with extremely successful people and get their advice — in an easily-digestible format.

Lessons Learned

A few lessons from today:

1. I did not feel guilty at all writing this sales letter.

With a few of the other products I’ve written about, there has been some guilt associated with selling the product. Often, this comes from the belief that the product I was selling probably wasn’t actually the best solution for the problem it was supposed to solve.

However, with Tools of Titans, I did not feel that. To me, this is a legitimately helpful product that could truly make a difference in the life of a reader. Because of that, the letter not only flowed naturally, it flowed from a clear conscience.

2. Understanding your audience is HUGE.

The reason this letter was so easy was because I was essentially talking to myself when writing it. While we can’t be that close to every product or prospect, if you can metaphorically sit down and have an honest conversation with your customer — that’s the best place to sell from.

3. Information products might be my niche.

I’m a sucker for info products. Books, courses, you name it. If it’s information, I want access to it.

Because of that, this seems like a natural fit for me. Double bonus points for the fact that I can write this sales material with a clear conscience — because I KNOW the product(s) is worth purchasing.

Robert Lucas